NEW YORK (Reuters) – An indication posted inside a Popeyes Louisiana Kitchen within the Queens borough of New York on Friday mentioned the restaurant was out of its newly launched fried rooster sandwich. Different retailers within the metropolis have been additionally offered out.
An indication posted inside Popeyes Louisiana Kitchen states that the restaurant is out of their new rooster sandwiches within the Queens borough of New York, U.S., August 23, 2019. REUTERS/Shannon Stapleton
“Be again quickly,” one signal learn.
Popeyes, the Cajun-inspired quick meals rooster chain owned by Eating places Manufacturers Worldwide Inc, took social media by storm when it launched its rooster sandwich and now clients from across the nation are lining up for an opportunity to style the brand new sandwich.
Popeyes launched its fried rooster sandwich on a buttered brioche bun with pickles on Aug. 12. The launch went principally unnoticed till its rival Chick-fil-A tweeted a delicate jab referencing its fried rooster sandwich recipe as “the unique.”
Popeyes’ response garnered greater than 85,000 retweets and 300,000 likes and a surge of engagement on-line. Different quick meals chains, together with Wendy’s and Bojangles’, chimed in with tweets about their very own rooster sandwiches, however they weren’t capable of get the identical consideration as Popeyes.
Some specialists say Popeyes’ newfound visibility might change its buyer base.
“Popeyes just isn’t prime 5 relating to naming eating places within the U.S.,” mentioned Eric Smallwood, the president of Apex Advertising and marketing Group. “However this sandwich is placing them on the map for in areas that don’t have them.”
Popeyes has greater than three,000 places throughout 40 states, Washington, D.C. and Puerto Rico.
Apex Advertising and marketing Group just lately launched a report estimating Popeyes acquired $23.25 million in equal advert worth.
Smallwood mentioned the corporate would have needed to pay for a multi-million greenback advert marketing campaign to get the identical engagement for the in the course of the first 11 days of its launch.
Reporting by Arriana McLymore; Enhancing by Marguerita Choy