The previous UFC flyweight champion is a hardcore gamer, a Twitch streamer and has had a longstanding endorsement with Microsoft Xbox.
“Esports as an entire has come on leaps and bounds from when it first began,” Johnson instructed CNN Sport’s Patrick Snell.
“Initially, folks had been like ‘nobody’s going to observe another person play video video games. It is completely absurd. I am not going to do it.’
“However now you may have firms like Twitch and Mixer who’re producing a lot income with commercial income from these wonderful streamer personalities.
“A number of One Championship’s followers are millennials and millennials love gaming. I like gaming so I used to be like ‘yeah I completely help this.'”
A brand new market
After returning to the enduring Ryōgoku Kokugikan in Tokyo in October for his or her 100th reside occasion, One Championship is seeking to penetrate the North America market.
The corporate has signed a three-year broadcast cope with TNT, that means a portion of their reveals are streamed on B/R Stay, whereas plans are in place for a present in New York for 2020.
“There’s the north American promotion, which is the UFC, and that’s the king of the hill,” Johnson stated.
“Then you may have the Jap aspect, which is One Championship, which is the king of the hill there.
“One Championship are extra targeted on telling tales. It is the house of martial arts.
“It would not simply have a good time blended martial arts, but in addition celebrates Kickboxing, Muay Thai, Summit Wrestling and so they’ve even had a boxing match.”