ROME (Reuters) – Italy’s Tradition ministry on Wednesday barred the development of a McDonald’s fast-food restaurant subsequent to the traditional Baths of Caracalla in Rome, with Mayor Virginia Raggi saying “the wonders of Rome should be protected”.
Tradition Minister Alberto Bonisoli introduced his determination in a Fb put up after the municipal administration loudly protested in opposition to the notion of serving burgers within the archaeological zone that hosts the third century A.D. baths.
“”We go ahead with the tradition minister to cease quick meals development within the archaeological space of the Baths of Caracalla. The wonders of Rome should be protected, Raggi wrote on Twitter after Bonisoli’s announcement.
McDonald’s didn’t instantly reply to requests for remark.
McDonald’s has greater than 40 shops within the Italian capital, a few of them within the neighborhood of landmarks such because the Piazza Navona, Piazza di Spagna (Spanish Steps) and the Vatican, however not hitherto within the midst of its revered historic quarter.
In 1986, intellectuals and tv personalities fought, in the end in useless, in opposition to the opening of the primary McDonald’s within the Piazza di Spagna, calling it an offense to Italy’s conventional meals tradition.
Within the case of the Baths of Caracalla, Italian media mentioned the McDonald’s outlet was anticipated to cowl 800 sq. meters (eight,611 sq. toes), in an space the place new development should meet strict standards to mirror historic custom.
The previous backyard heart that will have hosted the brand new McDonald’s is situated between the baths and the traditional Aurelian partitions, just a few hundred meters (yards) away from the Coliseum and the Circus Maximus.
Based on web site statista.com, Italy final yr had the fourth highest variety of McDonald’s eating places within the European Union with 578, behind solely Germany, France and Britain.
Reporting by Angelo Amante; Enhancing by Mark Heinrich