On Sunday, a 13-year-old boy was discovered and reunited together with his household, whereas on Tuesday, an eight-year-old lady was discovered.
The picture of the lacking boy was posted on Twitter alongside an image of the membership’s new summer season signing, Henrikh Mkhitaryan, following his mortgage transfer from Arsenal, whereas the lady appeared in Chris Smalling’s switch announcement in August.
With each switch announcement Roma made, the membership shared two movies of lacking kids — one from the US and one from Italy, initially.
A lady from London who appeared alongside the signing of Turkish defender Mert Cetin and a boy from Belgium proven with the switch announcement of Davide Zappacosta have additionally been discovered as a part of the marketing campaign.
Whereas Roma has obtained reward for elevating consciousness via its social media, the membership’s head of technique, Paul Rogers, emphasised the marketing campaign has nothing to do with “self-promotion.”
“It is not about Roma making an attempt to be authentic or to get a pat on the again, it is really extra about how we will do as a lot as attainable to attempt elevate consciousness,” Rogers advised CNN Sport earlier this summer season.
“If we might help in any small manner in possibly discovering somebody who has a bit of data which may lead to somebody getting again in touch with one of many charities, then it will be an amazing factor.”
Mkhitaryan scored on his Serie A debut for Roma in a Four-2 victory over Sassuolo, which occurred to be the identical day that the Kenyan boy was discovered.